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Konfirmity

Product & UX

Konfirmity

Product & UX · Oct 2021 - Jan 2022 · Singapore / Remote

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Leadership & Team Impact

Range across product definition, UX design, and technical delivery with a fixed deadline that held.

Product & Technical Execution

Fast 90-day turnaround from prototype to customer-evaluable product.

Context & Background

Konfirmity was an early-stage compliance SaaS startup in Singapore.

Joined as one of the first 5 hires to turn an early prototype into an evaluable commercial product.

RoleProduct & UX (Early Hire)
TenureOctober 2021 - January 2022
TeamFirst 5 hires
LocationSingapore / Remote

Mandate & Core Objectives

Scope, design, and ship the next-generation SaaS platform within a 3-month window so the sales team had a dependable platform to demo and sell.

Key achievements

  • Rebuilt the platform architecture from MVP to production-grade SaaS.
  • Designed UI/UX workflows matching complex regulatory workflows.
  • Enabled the newly formed sales team to close initial customer accounts.

Verified Outcome

Delivered a sales-ready platform on time, providing early enterprise traction.